Sri Lanka Resilience Action Plan
At Easter 2019 the vibrant Sri Lankan city of Colombo was the target of terrorism. The fallout for the tourism industry was extremely damaging and visitor numbers dropped 71%. To rally the industry into cohesive action, build confidence and optimism, I worked with Droga & co. (tourism specialists) and the Sri Lankan Tourism Alliance to create a rallying action plan. The plan laid out actions the Alliance would take to rebuild and support the $4.3 billion industry.
©Kim Ferguson 1994-2025 | We pay our respects to First Nations knowledge holders and recognise the lands on which we live, work, travel and learn. | Yuin + Bidwell